Although confusing, UI and UX are somewhat common terms for those who work in the area, but when the almost unknown IxD comes in, things get even more difficult! To put an end to these misconceptions, we have developed this article which clarifies the most common doubts about the subject. Keep following!
What are UI, UX and IxD?
Imagine you want to buy a car. What do you think before you buy the vehicle and at the time of purchase? Most likely the answers would be about the functionality, productivity, maintenance costs and, of course, the beauty of the car. This briefly explains what these three terms are about.
UI (User Interface)
UI stands for User Interface, or Interface Design in Portuguese. Here, the focus goes to design thinking more about beauty and how the user will be delighted by the software! The UI also thinks a lot about the adaptations for the various types of devices like tablets, phablets, smartphones etc., always focusing on what happens on the screen. A good UI project anticipates the needs of the user and ensures that the interface contains elements of easy access and use, providing what is called a user-friendly experience, that is, an experience that is friendly and does not cause frustrations to the user.
UX (User Experience)
Already UX stands for User Experience, and focuses more on the functionality of the application, reflecting on what the customer wants to do with it. This area relies entirely on the head of the target audience to know what their needs and motivations are when using the app, and ultimately designing what is right for the user.
The true user experience goes far beyond just providing customers with what they say they want, and it’s necessary to make them happy to own your product and happy to use it. Thus, to work with UX, it is necessary for the designer to study and evaluate how users feel about a system, taking into account aspects such as ease of use, perception of system value, utility, efficiency in the execution of tasks and other characteristics to propose the best solution to a given problem.
IxD (Interaction Design)
Finally, the still not so widespread in the world, IxD stands for Interaction Design. It works as a mix of the previous two, but instead of focusing on something of both, IxD thinks about how the user will relate to the app. It is something that goes beyond interaction, where the goal is to seek an emotional bond with software.
Going back to the metaphor of the car, we can consider that the UI is how the vehicle is presented, i.e. the whole exterior that catches the attention of the driver. The UX is the powerful engine, the lightweight steering wheel, the air conditioning and everything that generates the best experience inside the car. Finally, the IxD is the affective relationship that the user has with his car. As you may have realized, interaction design and user experience design (UX design) has a very close and strong connection. After all, UX design is concerned with the experience of using a product, and most of that experience involves some interaction between the user and that product. But the UX design is so much more than the interaction design.
It is not just a layer within the process of developing a product. It involves other steps such as user search, user testing and usability testing etc. The IxD above all concerns itself with the emotional aspect of an application, if it is useful or useless it does not say anything, a game is useless, but has very broad emotional value, therefore Interaction Design aims to understand the relation of the application (or product) in the life of the user, as this is reflected and reverberates in the day to day of it.
How Important Is It to Them in Mobile Development?
All! In a world with so many competitors, the probability of making a mobile application that is small in one of these aspects is very low. Therefore, it is essential to think about these three foundations while the app is developed so that yours has all the prominence it deserves. Also, always remember that with this fastness of the moment, the first impression is the one that stays. Do not let a simple failure of any of these three bases cause the user to leave his application aside to enjoy the one produced by some competitor.
Synthesizing everything that has been said so far, UI Design is the interaction between the interface and the user, since UX is how these interactions will work the user’s emotional side, their experience with the system. Interaction for some people may be the relationship between one person and another, but it is also in the case of our subject the relationship between a user and a product. Interaction design is an important component within the vast world of user experience design (UX). In a nutshell, interaction design is the design of interaction between users and products.