How to Use Social Media for SEO

Social media is a very important factor to boost the SEO of your website. Social media platforms allow the users to engage with the brand on a more personal level and usually these platforms act as a great channel for advertising and marketing your website/brand. You can leverage your website’s content on social media by constantly updating your social media pages with the new articles and creating a talking point with your followers online. All of this might seem a little too over the top and complicated for beginners, but it really isn’t. While there are a lot of Professional SEO services in India available, you can by yourself, use these 4 tips and tricks on your social media platforms for boosting your website’s SEO process –

  1. Optimize Your Social Media Profiles
    It is important to add a complete description of your brand/website in the ‘About’ section of the social media profiles. The key to healthy SEO is to be as descriptive with the right keywords as possible. The ‘category’ field of social media platforms like Pinterest and Facebook are often overlooked. Ensure these are filled accurately along with your location and addresses.
  2. Use Pinterest
    Pinterest as a platform is very visual and is the best way to ensure you receive traffic on your website. Here, users pin up their favorite posts on their virtual boards so that they can keep coming back to read these posts. On clicking the post, the user is directed to the website. A lot of brands use this platform to ensure regular traffic on their website. The image content you put up on Pinterest needs to be in sync with the web page content you are going to be linking. Ensure you are using the right hash tags on your post so that users can find your posts while browsing Pinterest. Most bloggers prefer using Pinterest over Facebook and Twitter as here, the users are directly sent to the website on click.
  3. Regular Updating
    Ensure all your social media pages are regularly updated with the content from your website so that your fans and followers are in constant loop of your activities. The usage of right keywords and hash tags in the posts on Facebook, Twitter, Instagram is very important as well. This ensures that users keep coming back to your social media pages for fresh content. There are highly skilled agencies which provide SEO Services in India that ensure all your social media content is regularly updated.

Create Searchable and Shareable Content
your website content needs to be unique and shareable to encourage people to visit your website. Not just that, the copy used in your social media posts needs to have the search keywords and should be fun and creative. It needs to urge the user to share it with his friends. These days, social media posts also show up in the Google search pages, so it is important to ensure you have used the right keywords to make your content searchable by everyone.

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